Creative Reality for Adobe Stock

Client: Adobe
Role in the project: Art Direction, Assets Creation (illustrations), 2D Animation
Final Product: Available in Adobe Stock
Task: Adobe approached me to commission 3 mogrt templates (bumper, transition & lower third) for their Creative Reality Collection
Process: As a first step, I provided moodboards, 2 art directions and 3 lookframes. Afterwards, when Adobe made a choice regarding the lookframe and gave me additional feedback, I dived into animation in after effects. After providing demo and receiving another round of feedback, I implemented changes in animation and set up the file using expressions & Essential Graphics panel. Shortly after that, final templates were ready to be published.
Main Challenge: Adaptation to Adobe Stock mogrt standards.

Demo

ART DIRECTION IDEAS


LOOKFRAME EXPLORATION



FINAL STYLEFRAME